Discover the latest in powersports with updates on Vespa and Stark. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - June 30, 2026
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Flat track racing community mourns the loss of Dan Bromley
The racing community is mourning the loss of American Flat Track competitor Dan Bromley, who passed away following an on-track …
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Dealers
Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
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Electric
Stark adds traction control to VARG lineup as it captures X Games gold
Stark Future capped off a busy week by rolling out a major software update for its electric motorcycle lineup while celebrating another high-profile victory on the X Games stage.
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OEM
Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports & Products center.
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Scooter
Vespa celebrates 80 years with a special limited-edition model
Unveiled June 25 during the "80 Years of an Icon" celebration at Rome's Foro Italico, the Vespa Edizione Ottantesimo is limited to 1,946 individually numbered units — a nod to the year the original Vespa debuted.
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Off-Road
Polaris awards $200K in support of OHV access
Established through a $5 million commitment announced in 2021, the Polaris Fund for Outdoor Recreation supports annual grants that improve OHV trail systems.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
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Rumored Sprint gains momentum as Harley dealer letter revealed
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