Joe, join the Million Mile Challenge for a cause! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Powersports Business - July 9, 2026
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AMA renames Amateur Athlete of the Year Award to honor late racer Dan Bromley
The newly renamed Dan Bromley AMA Amateur Athlete of the Year Award recognizes the top amateur competitor in AMA national championship competition each year.
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Motorcycle
Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the introduction of the all-new SV-7GX and SV-7GXV sport crossover models, and pricing and availability for the GSX-R1000 40th Anniversary Edition superbikes.
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Dealers
The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees on board.
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Industry
MIC’s VP of communications appointed to U.S. Motorcyclist Advisory Council
In her role, Andria Yu will help provide recommendations to the Secretary of Transportation and other administrations on transportation issues affecting motorcyclists.
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Motorcycle
The 17th One Moto Show is in the books
Events like The One Moto Show in Portland, Oregon, offer a reminder of the creativity and passion that continue to fuel motorcycle culture.
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Aftermarket
Rever’s Million Mile Challenge returns to fight pediatric brain tumors
The Million Mile Challenge invites riders across the country to track their miles in the Rever app to support pediatric brain tumor research and family assistance programs.
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BLOG SPOTLIGHT
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving with it.
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PREVIOUS TOP DAILY STORIES
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