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Powersports Business - May 26, 2026
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Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on all cylinders."
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OEM
Polaris publishes 2025 Geared For Good report
Polaris' annual report highlights progress across product innovation, environmental stewardship, community impact, and employee development.
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Racing
South Carolina passes ‘Right to Race’ legislation protecting existing racetracks
South Carolina has become the fourth state to enact Right to Race legislation after Gov. Henry McMaster signed House Bill …
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Personnel
KYMCO USA expands sales team to strengthen dealer support
KYMCO USA announced an expansion of its sales team, adding a returning industry veteran and promoting an existing employee as the company continues investing in dealer support and regional coverage.
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Electric
Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles into more aggressive trail and race applications.
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Racing
NBC’s SMX coverage continues to hit viewership gains, milestones
The 2026 Supercross season was the most-streamed season on record, and also included two of the most-watched Supercross races ever on NBC Peacock.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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Former Wisconsin dealership looks to reopen following tragedies
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West Marine files for Chapter 11 bankruptcy
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