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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in Orlando, Florida.
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Aftermarket
Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes for H-D Softail Low Rider and Low Rider ST.
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Dealers
Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed the dealership’s recognized start date back to 1909.
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Snowmobile
Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's over-snow lineup.
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Motorcycle
Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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Aftermarket
S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center in Orlando, Florida, as part of AIMExpo.
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BLOG SPOTLIGHT
Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America's largest powersports tradeshow back to where it all started 13 …
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PREVIOUS TOP DAILY STORIES
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Stanley Black & Decker to sell Excel Industries to Bad Boy Mowers
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Harley-Davidson joins expanded powersports section at 2026 SEMA Show
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