Explore new models and executive shifts in the industry. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed Can-Am accessories aimed at utility customers.
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Protecting What You’ve Built. Planning What Comes Next.
You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.
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Motorcycle
Motul, MotoAmerica expands its ADV Experience with a second round
A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park.
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Events
Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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Personnel
Triumph makes changes to senior leadership following CCO retirement
As part of the new leadership structure, Triumph announced it has appointed David George as chief sales officer and Nick Bell as chief marketing officer.
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Service Providers
Pied Piper launches continuous retail performance monitoring for dealers
Pied Piper says the independent monitoring is intended to uncover problems that may not be visible in a dealership’s existing CRM, phone or AI systems.
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Government relations
AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations focused on preserving off-road riding opportunities.
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BLOG SPOTLIGHT
Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds Expo Center in Syracuse, New York, Oct. 2-3.
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PREVIOUS TOP DAILY STORIES
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Honda Pioneer 700, Pioneer 520 UTVs return with versatile utility for 2027
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El Paso, Texas dealer’s daughter sets another motorcycle world record
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