Register for SEMA 2026 and explore industry innovations. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Marine
YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat dealer in Orlando, Florida.
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Motorcycle
Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and '70s, is making …
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Study
AI in the dealership: Trust, but verify
A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI investments.
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Dealers
Beer-can chicken part of Triumph dealers’ summer send-off events Sept. 5
The first 20 registered guests at each participating dealership also will receive a Triumph-themed Beer Can Chicken Stand.
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Events
Registration open for 2026 SEMA Show, featuring new powersports section
Set for Nov. 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, SxS and adventure lifestyle products together with trucks and off-road products
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BLOG SPOTLIGHT
Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running …
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PREVIOUS TOP DAILY STORIES
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Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
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Motorcycle ride set to honor dealership employee killed in road rage shooting
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