Explore GoPro's new partnership and Harley's apparel strategy. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - July 28, 2026
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use across AFT's broadcast, digital and social media platforms.
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Protecting What You’ve Built. Planning What Comes Next.
You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.
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Service Providers
Element Three expands dealer network analytics with Sextant acquisition
Element Three said the acquisition addresses a longstanding disconnect between marketing initiatives and dealer performance management.
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Apparel
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all
Harley-Davidson dealership locations in the U.S. and Canada.
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Service Providers
Lightspeed launches integrated RevPay payments platform for dealerships
The Salt Lake City-based dealership software provider announced the launch of Lightspeed RevPay, a payments solution that combines payment processing, reconciliation, reporting and customer support within the Lightspeed DMS platform.
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Events
Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year
Biker events, scenic rides, racing, live music, and the industry’s top vendors will all be on hand at the 34th annual Biketoberfest rally, taking place Oct. 15-18.
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Dealers
Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges the customer didn't expect.
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BLOG SPOTLIGHT
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving with it.
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