Discover Harley's CEO support and Sonic's impressive sales. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - June 11, 2026
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Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.
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Feature
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location — sold more than 1,100 motorcycles during the 10-day event.
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Service provider
MotoHunt rolls out two new tools for powersports dealers
New pricing and inventory history tool and NPA Direct Buy Dashboard help dealers price with confidence and track used acquisition in one place.
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NPA expands dealer-only auction model into Europe with Germany launch
NPA says the German operations will serve as a foundation for broader European growth, with additional expansion plans already being developed, including future entry into Spain.
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Aftermarket
Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers seek to personalize vehicles for recreation, utility and overlanding.
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Electric
Stark’s e-motorcycles have strong showing at Red Bull Erzbergrodeo
Over four days of competition at Austria’s Iron Giant during the 2026 Red Bull Erzbergrodeo, Stark Future delivered several solid finishes.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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