Powersports Business - May 20, 2026

Powersports Business - Inspiring Success Through Market Intelligence

LiveWire acquires Dust Moto to expand off-road EV presence

LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and signaling a deeper push into the electric off-road motorcycle segment.

Motorcycle

Sherco reveals updated 2027 Enduro lineup

The updated Enduro MY27 range will begin arriving at European dealerships in early June and U.S. dealerships in July, according to the company.

Distribution

Turn 14 hires Brenden Gill as Southwest territory sales manager

Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both the retail and aftermarket sides of the powersports industry.

Feature

Staying competitive in the AI era: A retailer’s survival guide

Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.

SxS

Segway pushes limits of off-road performance with new Super Villain

Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain SX20T is engineered to redefine high-performance off-road vehicles.

Dealers

RideNow Group secures additional $35M in floorplan capacity

This floorplan increase is a timely accomplishment, the company says, as it anticipates it will support product availability at RideNow dealerships throughout the 2026 riding season.

BLOG SPOTLIGHT

2026 Under 40 honorees spotlighted as rising stars

The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.

PREVIOUS TOP DAILY STORIES

Kymco extends protection program for dealers

Colorado town launches reporting tool targeting unsafe e-motorcycle use

RESOURCES

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