Motorcycle

Ducati makes history with record-breaking 22nd WorldSBK Manufacturers’ title

The latest win strengthens Ducati's list of achievements in WorldSBK, adding another chapter to a winning history that's filled with innovation, technology, and racing.

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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis

The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which comes ahead of Sturgis.

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Distinguished Gentleman’s Ride raises over $7.5M during record-setting event

The annual DGR took place on May 17 and brought together 123,600 riders across 109 countries, making it the highest number of rides in the event’s history.

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Snowmobile

Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction

With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything from vintage and collectible models to more modern machines while the proceeds help fund restitution for victims of the fraud.

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Off-road

BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone

The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and snow recreation areas.

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BLOG SPOTLIGHT

Powersports Business is evolving — and you’re coming with us

The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving with it.

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PREVIOUS TOP DAILY STORIES

S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy

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Turn 14 names Garrett Comer outside territory manager for Arizona, California

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