Explore Yamaha's accolades and West Marine's financial news. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - May 21, 2026
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Memorial celebration announced for Mert Lawwill
A public celebration of life has been scheduled for legendary flat track racer and motorcycle innovator Mert Lawwill, with organizers announcing plans for an Aug. 30 memorial event in Carson, California.
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Dealers
Former Wisconsin dealership looks to reopen following tragedies
The Wisconsin-based powersports dealership formerly known as Eagle Nation Cycles shut down in 2021 following a series of high-profile events
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Awards
Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications, design and emerging media.
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Service Providers
Traffic Log Pro adds AI communication tools to CRM platform
Traffic Log Pro announced the launch of new integrated artificial intelligence features within its CRM platform, expanding its dealer communication …
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Marine
West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin International.
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Dealers
The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas to the team without them falling on deaf ears.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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LiveWire acquires Dust Moto to expand off-road EV presence
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Segway pushes limits of off-road performance with new Super Villain
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