Discover Moto Morini's latest ADV bike and more industry updates. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - June 10, 2026
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Moto Morini launches 2027 X-Cape 1200 adventure motorcycle, priced at $12,999
The new X-Cape 1200 arrives as competition in the adventure-touring segment continues to intensify, giving dealers another value-focused option in the large-displacement ADV category.
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Dealers
Two Virginia Harley-Davidson dealerships consolidate
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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Electric
LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more affordable electric motorcycles for global markets.
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Aftermarket
Cardo Systems, Tread Lightly! team up to support off-road recreation
The partnership underscores Cardo's commitment to protecting access to public lands and supporting the future of off-road recreation.
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Motorcycle
AMA hosts Congressional ‘Ride to Work Day’ event in Washington, D.C.
The AMA said the Congressional Ride to Work event was scheduled to align with the congressional calendar and to reinforce ongoing efforts to educate lawmakers about issues affecting riders and the powersports industry.
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UTV
Polaris celebrates America’s 250th anniversary with custom Ranger giveaway
Polaris is giving away this limited-edition 1776 custom Ranger Crew XD 1500 NorthStar and and an all-expenses-paid trip to Nashville.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
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AIMExpo heading back to where it began for 2027 event
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