Powersports Business - September 29, 2026

Powersports Business - Inspiring Success Through Market Intelligence

OE vs. Aftermarket: Which side is winning?

Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the OEM and how much goes to the aftermarket.

Motorcycle

CFMOTO sees 30% increase in motorcycle sales for first half 2026

CFMOTO reported that it sold almost 200,000 motorcycles in the first half of 2026, with overseas sales accounting for around half of the total.

Racing

MotoAmerica reports major growth in 2026 broadcast, attendance and digital audiences

Series says broadcast viewership is up 540% through first eight events, while social following and track attendance also continue to grow.

Associations

NAEDA, AED merger could strengthen voice for equipment dealers

Two major dealer associations plan to combine in 2027, creating a larger organization serving equipment dealers across North America.

Motorcycle

AMA, Backcountry Discovery Routes partner on adventure motorcycling advocacy

The organizations have signed an agreement focused on land access, rider education, route stewardship and community engagement.

UTV

Titan International introduces new UTV tire line

The ITP Kinetic UTV tire line is an all-terrain line for larger UTVs, intended for a range of riding conditions, including hard-packed surfaces, loose dirt and rocky terrain.