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Powersports Business - June 23, 2026
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Polaris adds Sealed Air CEO Dustin Semach to board of directors
Semach currently serves as president and CEO of Sealed Air Corp., a global packaging solutions company known for brands such as Cryovac and Bubble Wrap.
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Feature
Miklofsky: How to market without a big budget
Business consultant Alan Miklofsky suggests different and creative marketing strategies for businesses operating on a tight budget.
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Motorcycle
Ducati drops motocross-inspired Desmo250 MX
The Desmo250 MX, powered by its 249 cc desmodromic engine, is capable of reaching 15,000 rpm, with traction control and predictive maintenance.
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ATV
ATVs return to Erzbergrodeo as Segway takes global stage
ATVs had been absent from Erzbergrodeo since 2018, making Segway's effort a notable milestone for the category and a high-profile showcase for the company's growing presence in the off-road market.
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Motorcycle
Suzuki’s Roczen converts MX fans into adventure riders
Suzuki said the strong turnout and positive response reinforce the company’s commitment to rider-engagement events that connect customers with both its products and racing program.
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Aftermarket
Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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GoPro warns of ‘going-concern’ risk as sale review continues
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U.S. Embassy renews warning on Bahamas jet ski rentals after assaults, fatalities
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