Powersports Business - June 3, 2026

Powersports Business - Inspiring Success Through Market Intelligence

Marine Corps awards Polaris $98M for lightweight UTV production

The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced light tactical UTV.

Motorcycle

Ducati unveils 10 exclusive bikes to celebrate 100-year history

Ten significant moments in Ducati’s 100-year history have inspired the OEM to design 10 unique bikes, produced in a numbered series limited to just 100 units each.

Service Providers

NPA launches ‘RV Summer Spectacular’ with dealer incentives

National Powersport Auctions (NPA) is rolling out a month-long promotion aimed at helping RV dealers replenish pre-owned inventory during one …

Dealers

RideNow Group expects addition to the Russell indexes

The Russell indexes rank eligible U.S. companies by total market capitalization, allowing investors to track the performance of distinct market segments.

Webinar

NPDA webinar to examine insurance market challenges for powersports dealers

Presenters will discuss ways dealerships can position their businesses to achieve more favorable insurance outcomes while managing risk.

Aftermarket

Red Dot names Doug Bobay vice president of global HR amid growth initiatives

Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay as vice president of global human resources.

BLOG SPOTLIGHT

2026 Under 40 honorees spotlighted as rising stars

The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.

PREVIOUS TOP DAILY STORIES

Très bon! CFMOTO launches redesigned ATV

Honda’s redesigned CRF450 models headline 2027 off-road rollout

RESOURCES

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