Explore new releases and updates in the powersports industry. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s 911 Foundation from more than 200 participating police departments.
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Features
Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month to analyze the steps to take.
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Motorcycle
Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the company's first street-legal bike.
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market conditions and dealer feedback.
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Snowmobile
Ski-Doo Snow PASS Program awards funding to trails, access projects
Since its launch, the program has contributed more than CA$1.5 million to hundreds of community-led projects that help secure the future of snowmobiling.
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Distribution
Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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BLOG SPOTLIGHT
Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America's largest powersports tradeshow back to where it all started 13 …
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PREVIOUS TOP DAILY STORIES
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Illinois dealership now recognized as world’s oldest Harley dealer
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BRP recognizes top North American dealers at Club BRP 2027
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