Yamaha & Ducati support the Motorcycle Hall of Fame. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments are based on flawed emissions data and unrealistic assumptions about technology feasibility.
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Features
Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an ever-evolving business tool.
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Motorcycle
Yamaha, Ducati step up support for 2026 Motorcycle Hall of Fame Ceremony
Yamaha Motor Corporation and Ducati North America will support the 2026 AMA Motorcycle Hall of Fame Induction Ceremony, with Yamaha serving as presenting sponsor and Ducati as the event’s official livestream sponsor.
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Finance and insurance
Octane makes two key appointments to sales leadership team
Octane has appointed David Carlsen and Steve Daum to senior vice presidents positions to drive growth and seamless partner experience.
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Aftermarket
Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with local dealerships rather than bypassing the dealer channel.
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Electric
101 Bikes releases motocross-inspired Factory Edition e-bike
The factory-inspired e-bikes are designed and developed with motocross legend Jeremy McGrath and draw from decades of motocross and SoCal riding culture.
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BLOG SPOTLIGHT
Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running …
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PREVIOUS TOP DAILY STORIES
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Retail and visual merchandising: An essential, often ignored source of profit
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Moto Canada urges targeted approach to U.S. trade retaliation
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