Explore Sonic's Harley lineup and Norton's ADV range details. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - July 14, 2026
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making another aggressive push to capitalize on the world's largest motorcycle rally by bringing what it says is the largest Harley-Davidson inventory ever assembled in one location.
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Dealers
How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back office, service lane, and other tasks that don't require human judgment.
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Norton drops details on new ADV range
After first announcing its new ADV range and subsequent U.S. comeback at AIMExpo in January, British Motorcycle brand Norton has now released specs on the Atlas and Atlas GT.
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Historic 1972 Ducati Imola racer to headline Mecum Monterey auction
Mecum will be auctioning off what it says is the first public sale of a 1972 Ducati Imola 200 racer of this significance. Joining it on the auction block will be an exceptionally original 1974 Ducati 750SS Green Frame, another highly sought-after model among vintage Ducati enthusiasts.
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Motorcycle
Hemmings launches giveaway for one-of-one Trail 70 minibike
Online collector-car marketplace Hemmings is giving one lucky winner a custom-built Trail 70 minibike that was inspired by the 1970 Honda CT-70.
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Imports
CPSC launches mandatory eFiling program for imported consumer products
While it does not add new testing or certification requirements, importers will now need to ensure the required compliance certificate data is transmitted electronically as part of the import process.
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BLOG SPOTLIGHT
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving with it.
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