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Powersports Business - July 8, 2026
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Your voice matters: Help us take the pulse of the powersports industry
Take the latest Powersports Business/BMO Capital Markets Dealer Survey and help shape the industry's conversation.
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Dealers
FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers about a crackdown on advertised pricing practices.
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Indian Motorcycle of Racine could soon be looking for a new home
The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still in operation, could move locations.
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Snowmobile
Snowmobile sales stabilize in North America as aging rider base remains biggest challenge
The latest figures from the International Snowmobile Manufacturers Association (ISMA) show worldwide new snowmobile sales reached 93,789 units in 2026, a slight increase from 92,387 units in 2025.
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Off-road
Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and product network.
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Personnel
Kubota names Kowalski vice president of information technology
Kowalski joins Kubota with extensive experience leading enterprise technology initiatives at several Fortune 500 companies.
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BLOG SPOTLIGHT
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving with it.
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PREVIOUS TOP DAILY STORIES
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Powersports Business is evolving — and you’re coming with us
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From family-owned to director of Young Powersports
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