Stay informed with key updates and insights from Powersports Business. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
Learn More

Powersports Business - May 4, 2026

Powersports Business Monthly Top 10
 

Top 10 stories for April on PowersportsBusiness.com revealed

Here are the top 10 most-read articles in April on PowersportsBusiness.com.

- Sonic Automotive accelerated its push into powersports retail following the acquisition of five Harley-Davidson dealerships across California, Florida, Georgia, and North Carolina, as part of its ongoing growth strategy.

- CFMOTO USA has officially launched its all-new 2026 ZFORCE Z10 and Z10-4 sport side-by-side models, representing the company’s most aggressive entry yet into the high-performance sport segment.

- Powersports Business sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest motorcycle manufacturer following its separation from Polaris.

Check out these stories and the rest of the top 10 most-read articles from April below.

Also, make sure we’re on your company’s press release distribution list by adding Brendan Baker at Bbaker@epgacceleration.com and Chris Officer at Cofficer@epgacceleration.com.

 
 

TOP TEN

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger, more expensive engines.

Read More

 
 
Sonic expands footprint with five Harley dealership acquisitions

Sonic expands footprint with five Harley dealership acquisitions

Honda celebrates the start of production for new Pioneer 1000 Deluxe

Honda celebrates the start of production for new Pioneer 1000 Deluxe

Pennsylvania AG charges three in Harley-Davidson dealership theft ring

Pennsylvania AG charges three in Harley-Davidson dealership theft ring

CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment

CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment

Virginia Harley-Davidson consolidation comes into focus following Bayside sale

Virginia Harley-Davidson consolidation comes into focus following Bayside sale

Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era

Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era

Florida Harley-Davidson dealership property sells for $16.75M

Florida Harley-Davidson dealership property sells for $16.75M

Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out

Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out

Tariff uncertainty ripples across powersports industry as OEMs, associations respond

Tariff uncertainty ripples across powersports industry as OEMs, associations respond

 
 

RESOURCES

The 2025 Market Data Book

Order Now >

The Magazine Digital Edition Archive

Read More >

 
 

FOLLOW POWERSPORTS BUSINESS

Facebook    LinkedIn    Twitter    youTube    instagram    tiktok    LinkTree

SUBSCRIBE  |  BLOG  |  ADVERTISE  |  CONTACT

This email was sent to you on behalf of
Powersports Business

For more news and information visit powersportsbusiness.com and the Subscription Center

Copyright © EPG Brand Acceleration.
7760 France Avenue S | Suite 810 | Bloomington, MN 55435

Changed your mind? You can unsubscribe at any time. 
View Online