Powersports Business - August 5, 2026

Powersports Business - Inspiring Success Through Market Intelligence

Steven Towers acquires Four Rivers Harley-Davidson, expands to seven dealerships

Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson in Paducah, Kentucky, from owners Eddy Soberon and Eric Sternberg to Harley-Davidson dealer Steven Towers.

Protecting What You’ve Built. Planning What Comes Next.

You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.

ORV

Arctic Cat releases ATV, side-by-side lineup for 2027 model year

Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and a new youth-focused ATV.

OPE

Honda introduces new Amazon storefront for power equipment products

The Amazon storefront expands customer access to Honda's power equipment products and will enhance the online user experience, the company says.

UTV

Kawasaki supercharges lineup with all-new 2027 Teryx H2 two-seat sport SxS

Kawasaki says the Teryx H2 delivers 250 horsepower and 146.2 lb.-ft. of torque, giving the vehicle a power-to-weight ratio of approximately 9.4 pounds per horsepower on the Limited eS model.

Dealers

GPS Powersports has grand opening, approved for tax rebate

The recently opened Alabama powersports dealership moved into a former furniture store and is also approved by the city to receive an annual sales tax rebate.

Marine

West Marine to close 32 more stores as bankruptcy restructuring continues

West Marine filed for bankruptcy protection in May and has continued to reduce its retail footprint while maintaining operations at its remaining stores and online business.

BLOG SPOTLIGHT

Big East: More than a consumer show

The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds Expo Center in Syracuse, New York, Oct. 2-3.

PREVIOUS TOP DAILY STORIES

Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027

Yamaha to end U.S. side-by-side production as it posts record first-half earnings

RESOURCES

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