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Powersports Business - May 13, 2026
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Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while Iron Valley Harley-Davidson has operated since 2003.
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Motorcycle
Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a wide range of riding abilities.
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Dealers
Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single keyboard warrior define their brand.
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Aftermarket
GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it expanded its focus into the defense and aerospace markets.
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UTV
Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and expand commercial and fleet business opportunities through higher-value vehicle platforms.
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Personnel
Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with CEO Sebastian Zelger and the executive team.
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BLOG SPOTLIGHT
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers and technology partners.
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PREVIOUS TOP DAILY STORIES
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Moto Morini enters lightweight ADV battle with new Vettore 450
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Racing roundup: Roczen caps historic Supercross title run as Aprilia sweeps Le Mans podium
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