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Powersports Business - April 8, 2026
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Virginia Harley-Davidson consolidation comes into focus following Bayside sale
The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer following the completed sale of Bayside Harley-Davidson in Portsmouth.
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OEM
Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences, content, and events.
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UTV
CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the company’s most aggressive entry yet into the high-performance sport segment.
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Snowmobile
BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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Finance and Insurance
Torque Group expands ESC coverage to include larger lifts kits and oversized tires
Torque Group has announced a series of updates to its Extended Service Contract (ESC) program, expanding coverage parameters and introducing …
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Dealers
Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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BLOG SPOTLIGHT
Powersports industry honors Best in Class dealers and rising leaders at Orlando awards celebration
The powersports industry gathered last night in Orlando, Florida, at the Wyndham Disney Springs hotel to celebrate excellence across dealerships, leadership, marketing, service, and innovation.
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PREVIOUS TOP DAILY STORIES
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Keeway America sells through first Benda LFC700 allocation to dealers
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Horsepower Financial, CFMOTO launch nationwide ORV leasing program
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