Powersports Business - August 13, 2026

Powersports Business - Inspiring Success Through Market Intelligence

El Paso, Texas dealer’s daughter sets another motorcycle world record

Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a record-setting time of 101 hours and 52 minutes.

Protecting What You’ve Built. Planning What Comes Next.

You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.

Association

MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach

For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time when attracting and retaining employees remains a key industry challenge.

Association

Moto Canada’s 2025 Annual Report shows powersports market normalizing

Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from …

Racing

Triumph reveals new Moto2 race engine for 2027

The new powerplant will deliver an approximately 6% increase in peak power compared with the current 765cc race engine.

Motorcycle

CFMOTO reveals Ibex 950 ADV with 112 hp for $12,499

CFMOTO is expanding its adventure motorcycle lineup for 2027 with the new Ibex 950, adding a larger-displacement option above the Ibex 450 and Ibex 800 E.

UTV

Honda Pioneer 700, Pioneer 520 UTVs return with versatile utility for 2027

Honda is bringing back two of its utility workhorses for 2027 with the Pioneer 700 and Pioneer 520, providing multi-purpose use for customers.

BLOG SPOTLIGHT

Big East: More than a consumer show

The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds Expo Center in Syracuse, New York, Oct. 2-3.

PREVIOUS TOP DAILY STORIES

RideNow Group reports higher same-store sales, adjusted EBITDA in Q2

Bimota returns to U.S. with five limited-production motorcycles

RESOURCES

The 2025 Market Data Book

Order Now >

The Magazine Digital Edition Archive