Join hundreds of women riders at Sturgis for Pearl's Jam. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Powersports Business - August 6, 2026
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Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for the annual Pearl's Jam celebration at the Sturgis Motorcycle Museum & Hall of Fame on Aug. 10.
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Protecting What You’ve Built. Planning What Comes Next.
You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.
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Motorcycle
Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550 brings a competitive price to the middleweight sportbike segment.
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Dealers
Norton unveils new global dealership retail concept with Foster + Partners
According to Norton, the concept can be adapted to dealerships with as little as 50 square meters (538 sq.ft.) of retail space and is designed to work in everything from smaller showrooms to flagship stores.
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Financial Report
Stark Future in the black as first-half revenues jump 46%
The electric bike manufacturer reported revenue of 86 million euros ($99.16 million) for the first half of 2026, up 46% year-over-year.
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Events
KYMCO USA sponsors Amerivespa 2026, donates Like 150i scooter for raffle
For KYMCO, the sponsorship is part of a broader effort to strengthen brand visibility among scooter enthusiasts while supporting its nationwide dealer network through grassroots marketing and rider engagement.
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SMX
KTM Junior Supercross returns to SMX World Championship Final
Through KTM Junior Supercross, inspiring riders will have a chance to participate at the 2026 SuperMotocross World Championship Final on Sept. 26.
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BLOG SPOTLIGHT
Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds Expo Center in Syracuse, New York, Oct. 2-3.
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