Powersports Business - August 4, 2026

Powersports Business - Inspiring Success Through Market Intelligence

Yamaha to end U.S. side-by-side production as it posts record first-half earnings

Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.

Protecting What You’ve Built. Planning What Comes Next.

You’ve spent years building your dealership. Now it’s time to create a plan that protects your success, supports your family, and prepares you for the next chapter.

ORV

Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027

Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with new drivetrain technology for the XPEDITION and a value-priced Sportsman 500 ATV.

Features

Coffey: The AI conversation every dealer needs to have

AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some of that is real, but some of it is just a "chatbot in a trench coat."

Financial Report

Powersports operations help drive Sonic’s record-setting quarter

Sonic Automotive reported record highs in 2Q revenue and net income, saying its powersports operations significantly contributed to the growth.

Events

Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations

The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also will present its own Builder's Choice Award, recognizing a standout custom motorcycle selected by the company.

Marine

Patrick Industries merges with Lippert Components’ parent, LCI

Patrick Industries will merge with LCI Industries, a global supplier of engineered components to the outdoor recreation and transportation markets.

BLOG SPOTLIGHT

Big East: More than a consumer show

The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds Expo Center in Syracuse, New York, Oct. 2-3.

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Denago invites its dealers to NPDA DealerConnect

Why 20 Groups remain a dealer’s best competitive advantage

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